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I read about this commercial in a New York Times magazine a week or so ago, and decided to check it out yesterday.
It's a gum commercial, and it's titled "For When It's Time". It's a bit tricky to film pandemic-themed commercials, but Extra, I think, hit it just right. There's so much joy (maybe a bit too much joy, if you stay to the end) but I got a big kick out of it. Yes, they are selling gum, so there are some packs of gum here and there, but I think many of us can identify with this. After all, if you are running into the street to make out with total strangers, your breath needs to be minty fresh.
Presenting: For When It's Time. It's set to Celine Dion's "It's All Coming Back Now."
In a sign of the times, when this commercial was made, all COVID protocols were observed, and only members of the same households kissed.
As lighthearted as this is, I would be remiss if I don't think of the countries (India, South Africa, and many others) where COVID has remained a serious issue. I can only hope that one day soon, COVID can be under control everywhere, so we all can have a Season of Joy, each in our own way.
These days when most commercials are just stupid, it's great to see one that actually makes you smile.
ReplyDeleteIt's a brilliant commercial. It captures the joy as Covid protocols are lifted, and the folks who made it are sure to win a Clio.
ReplyDeleteThat was great! I sure hope it's under control everywhere soon too.
ReplyDeleteI've noticed some clever commercials alluding to COVID lately. I think the one for Applebee's using the Welcome Back, Kotter theme song to be quite brilliant! They even are acknowledging that they are the butt of jokes (at least on Instagram) using those lyrics, "the same old place that you laughed about." I only see ads on Hulu, I don't watch regular television.
ReplyDeleteLOL, that's a great commercial! Thanks for the smiles. :D
ReplyDeleteBig, big smiles here!
ReplyDeleteOkay, I'm silly, but this ad made me sob real tears of joy! You don't realise just how oppressive this whole experience has been until you glimpse the light at the end of the very long tunnel!
So sorry that some still refuse the gift of vaccination and put themselves and others at risk.
ReplyDeleteThat's hilarious! It's just how I feel!
ReplyDeleteCute. I've been reading about the variants, and even we aren't out of this yet.
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