Recovering from a Recall

The coupons have arrived!  The coupons have arrived!

In September, I blogged about a local yogurt company now gone national, Chobani, and a recall of some of their product.  They are famous for their Greek yogurt. I love Chobani, especially their Blood Orange flavor so much that I don't even buy "regular" yogurt any more.

But product made in an Idaho plant (not their original plant in upstate New York just a county over from where I live) had to be recalled, and I had two of the bad containers in my fridge.  Had I not gone on a two week vacation (during which the recall happened) I may have eaten them.

Last week I got a thick envelope in the mail.  It didn't say it was from Chobani - in fact, seeing just a return address (and no company name) made me think "junk mail".  I came close to throwing the mailing  away. 

But, I like to check junk mail "just in case" and it's a good thing I did.  (I wonder how many people did throw these envelopes away.  I know someone else who almost did - Chobani, just a quibble here, why didn't you put your name on the envelope?)  So, first, here's a public service announcement:

IF YOU REPORTED BAD CHOBANI PRODUCT DON'T THROW AWAY A THICK ENVELOPE THAT COMES WITHOUT A NAME ON THE RETURN ADDRESS.  IT'S YOUR COUPONS FOR REPLACEMENTS! (I'm thinking, Chobani used a fulfillment company to send the coupons - but it still would have been good advertising to include their name on the envelope.)

And now, back to my regularly scheduled blog post.

You'll be pleased at what is in the envelope.

Coupons! And not just one. Several coupons EACH for several different types of Chobani.

Chobani, you may be interested in knowing that the same person I know who almost threw the envelope away told me that she had stated to purchase a competiting Greek yogurt.  But with all those coupons, she was going back to Chobani - and trying one of the products (snack tubes) that she had never tried before.  So - smart merchandising!

Why am I talking to Chobani in this blog post? Because they read my first blog post on the Chobani food recall and commented on it.  Obviously they are also paying attention to social media.  That's another plus.

So, Chobani, thank you.  It's nice to see a local food company recover from a local recall.

And I hope you continue to thrive.

Have you had a company pay attention to you on social media?