Closer to the Moon Cherries

I love sweet cherries, so I was intrigued when I saw this package at the local supermarket today.

I apologize for the glare, because you can't see the name on these.  It reads "A Half Mile Closer to the Moon Premium High-Altitude Cherries".

Needless to say, the price of these cherries was at a higher altitude than the regular, further from the moon cherries the store was also selling.  I thought to myself, "just a marketing gimmick" and bought the cheaper cherries.  

Cherries are an indulgence of mine; they are imported, at this time of year, thousands of miles from where I live on the East Coast, and we have plenty of local fruit to choose from this time of year.

And, at that, a lot of people in this country are going hungry.  I'm fortunate enough to have the choice of cherries or something different.

The name continued to intrigue me, though, and I looked the brand up.  

Now, this is marketing!

Quoting from the website, "They come from Amigos orchards in Wenatchee, WA, where cherries grow at elevations of 2,600 feet above sea level and higher, or literally a half mile closer to the moon. Cherries soak up the sun during warm days to collect more sugars and restore during cool nights."

The website even has information on how to easily pit a cherry (if you want to use them in cooking, baking, or smoothies).  Or, you can use them in an improved Shirley Temple cocktail or mocktail.

Now this has me thinking.  Should I....?

What is your favorite summer fruit? 

And, does growing cherries closer to the moon really matter?